Mental health: a series of sold out courses -

Create the Life You Want: a series of sold out courses

Marketing Strategy and Campaigns

Background

We have been working with QEC for some years now. The modality, founded by Dr Melanie Salmon, brings together the power of human connection with neuroscience to free people from past trauma, internal stress and the effects of self-limiting beliefs.

Strategy

Module 1: Create the Life You Want, a 4-week course created by the QEC founder, was introduced by the mental health and wellbeing brand just last year. We rolled out the course with a webinar and social media campaign backed up by an email marketing strategy that would drive home the purpose of this new course: to quickly and effectively transform your life. We added details of Module 2: Practitioner Certification and offered a package discount: Combined Module 1 and 2.

Results

Module 1: the first course sold out in a few weeks, followed by the second, then the third, then the fourth…

We saw a surge in customers buying the Combined package: Module 1 and 2, while many of those who enrolled in Module 1 as a standalone course decided to continue on their journey to becoming a QEC Practitioner, enrolling in Module 2.