The Perfume Stylist: refine and refresh -

The Perfume Stylist: refine and refresh

Branding, Marketing, and Web Dev

Background

We started working with The Perfume Stylist approx. 3 months ago. The brand, led by Isabelle Langlois, curates distinctive fragrance wardrobes, from perfume discovery sessions and shopping to wedding fragrance finding and perfume parties.

Objective

The Perfume Stylist sought brand shaping and refinement. Regularly featured in mainstream publications like Red and Glamour, the brand was already successful but wanted to refine its service offering and how it is presented to the public.

Strategy

We started with a succession of brand development calls to establish exactly who The Perfume Stylist is, what core markets it should be focusing on and how best to reach those markets.

We started with a succession of brand development calls to establish exactly who The Perfume Stylist is, what core markets it should be focusing on and how best to reach those markets.

We then got to work on the brand’s website to refresh and reflect our brand work and purpose, putting us in good stead to reach our long-term goals. Migrating the website from WP Bakery to Elementor, we got to work revitalising the look, feel, focus and user experience.

See the new website here.

Next steps: we are now turning our mind to marketing. Having already embarked on a SWOT analysis and client avatar exercise, we will look to competitor analysis, marketing strategy, content calendar and content creation across the coming weeks.

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