The b corp way: sustainability first, email marketing
The B Corp way: sustainability first, email marketing
When we first started working with UK for Good, formerly known as Cheshire for Good, one of our core objectives was to design a newsletter in the brand's style - a style we helped developed with the client - that would inform, engage and drive interest. A sustainability-centric membership network that guides businesses on their B Corp journey, UK for Good wanted its newsletter to not only share important climate-focused news, statistics and reports, but to also reveal details of product launches and pertinent company news. Working together with the client, we created something that we think is really quite special and the interest we had from subscribers and non-subscribers after moving the newsletter to LinkedIn, indicates that we might just be right.