Robotics and AI: developing a UK presence
LinkedIn Marketing
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Background

We started working with Rainbow Dynamics, a robotics and AI startup, approx. 5 months ago. Delivering the latest automated solutions combining AI, machine learning, and advanced sensing tailored to evolving needs, the company is revolutionising the supply chain with collaborative robots that optimise processes and boost productivity.

Strategy
Founded in Hong Kong, we are building Rainbow Dynamics’ presence and success in the UK – where they recently partnered with an intralogistics firm – through social media, events, awards, sponsorship and PR
Results
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Approx. 500 new followers and significant increase in engagement through predominantly organic marketing on LinkedIn

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Three award nominations in the past month. Rainbow Dynamics has been shortlisted with the likes of Costa Coffee & GXO and Hilton Supply Management

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Enquires from blue chip companies

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Two very successful events, incredible interest has stemmed from them

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Working with a PR firm, we have approx. 5 press releases which have been picked up and circulated by an incredible number of publications in our target markets, having received in the region of 50 mentions online and subsequent features in industry publications

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LinkedIn influencers are now recognising our marketing, liking and sharing having found our profile organically (no monetary incentive from us)

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Two very successful video adverts placed on LinkedIn, generating a significant amount of interest

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