Membership Subscription launch: build and marketing
Web Dev and Marketing
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Background

We started working with QEC approx. 2 years ago. Bringing together the power of human connection with neuroscience, Quantum Energy Coaching (QEC) works to free you from past trauma, internal stress and the effects of self-limiting beliefs

Strategy
QEC is a unique product in a very niche market; therefore our strategy and campaigns have always combined traditional and non-traditional marketing, including:
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Social media: while this is less of a focus, Instagram, YouTube and Quora attract mainstream interest for the brand and its founder, Dr Melanie Salmon

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Earned media: events, public speaking, contributing articles, think pieces, podcast guest spots on popular podcasts (past guests include Gabor Maté, Dr Bruce Lipton and Simon Sinek) recognised and celebrated by our target market

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Lead magnets: quizzes, webinars, short courses

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Email marketing: 5+ mailers every month

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This week we will launch a membership subscription to the QEC practitioner community before rolling it out to the general public. Places are being booked up in advance and we anticipate this community-led product to be hugely popular based on the initial response to our related mailer campaign

Results
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Succession of sold-out courses ongoing, both public facing and advanced training for QEC practitioners

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Events sold out, including a 4-day retreat

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We have built on – and continue to develop – Dr Salmon’s thought leader status through podcasts and think pieces

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Steady stream of new QEC clients working with the founder and wider practitioner community, the founder’s calendar is booked out months ahead

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Freedom for the founder to develop new courses and progress QEC into new fields

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