Organic Marketing

Master the art of organic marketing: five things you should know

Organic Marketing

If you’ve chosen to go the inbound – otherwise known as organic – marketing route you may have already realised that it pays to think outside the box. To be seen and heard by the right people for your brand, you must:

Identify your key audiences, your target market: who does your product appeal to, how do they buy, where do they work, where do they live?

Create yourself a client avatar shaped from the information you have collated so you can clearly visualise who it is you are selling to.

Get inside their heads – take the time to understand their challenges and ambitions. How do you fit in?

Understand where and how they consume content – not always the first place you’d expect.

Adapt tone, message and content to suit their requirements whilst maintaining the integrity of your brand. Don’t morph into something else in order to please; stay consistent.

That all sounds quite straightforward no?! Easy! Well with a myriad of social platforms, content formats, media outlets, communication tools, personalities, locations, times, (you get the idea) to choose from, it can be tricky. Our consumption of content is varied and vast. It helps to know where to look and to have an instinct of what will suit. This will come from research. experience, knowledge and familiarity of the market. If you get it right, jackpot! You’ll build an authentic, returning audience who truly likes what you do. They’ll visit you because they want to, not because a platform has pushed your content to the top of the page…content that could be ignored if they aren’t receptive to what you’re advertising on that particular day at that particular time. Trust is key. And to build trust you must offer something they want, without always pushing a sale off the back of it. There are many ‘out of the box’ ways to approach marketing; platforms you can use, techniques and styles you can adopt. So, how do you decide which ones are best for you and your business?…It all depends on who your target demographics are. If you're ready to identify, understand and reach your target audience, get in touch. Sometimes the conventional way isn’t always the best way.

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