Le Shuttle: winning the pitch
Marketing
Background
We were invited by Barber to co-lead the marketing strategy for Adani One and Flemingo’s bid/pitch to win the brand new duty-free store for LeShuttle’s Calais terminal.Â
Objective
Working within a team comprised of independent professionals and agencies, including Barber (owner of the project) and Public (overseeing branding), we created duty-free store Le Marché backed by an extensive, 360 design, brand and marketing deck that faced off stiff competition and won the bid.
Results
The doors to Le Marché opened this month. See the store and read related press below:
LeShuttle terminal: shops and restaurants
The Moodie Davitt Report: Adani-Flemingo subsidiary Le Marché Duty-Free captures Eurotunnel retail contract
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