Celebrating International HR Day

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Celebrating international hr day: a marketing campaign

Celebrating International HR Day: a marketing campaign

Marketing Strategy

While looking through a calendar of national holidays for a project we were working on, we came across International HR Day. A day marked in the calendar celebrating all those in the profession; to say thank you. While not relevant to the project we were working on, we had a Eureka! moment. We had a client, The WLA, who might find this of interest. The client, based in the female leadership coaching space with several HR connections, was perfectly placed to utilise this national holiday. We suggested a mini-campaign that would culminate in a webinar / Q&A with two of the client's HR connections, each holding senior leadership positions.

The Objective

Drive interest to International HR Day

Build the brand's social media following

Increase the brand's email marketing contact list

Drive interest to The WLA

How we did it

Through a mix of social media and email marketing; an integrated strategy that was a resounding success.

The Result

We exceeded our expectations. The brand’s social media following and email marketing contact list increased significantly (by the hundreds).

We were also picked up by International HR Day’s founder, the European Association for People Management (EAPM), which featured a live social media feed of posts relating to the day. Our month-long campaign featured prominently.

Email Marketing

If you’re considering email marketing as a way to market your business, here’s an idea of what that could look like. See here for an email we sent our contacts in the lead up to the HR event.

We offer email marketing services as part of your wider strategy, or a range of Email Marketing Subscriptions.